How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 01:32
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Perception
If sea levels were rising, wouldn't the acreage of coastal salt marshes increase? Are they?
Good marketing is doing this well.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
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Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
HBO and CNN owner Warner Bros Discovery to split in two - BBC
Place
People
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Volcanic gold discovered in Hawaii may have come directly from Earth's core - Earth.com